Each year, Childcare Resources hosts its family-friendly Fairy Tale Ball fundraiser, bringing together families and favorite characters for an evening to celebrate the organization’s mission to “make quality child care happen in Blount, Jefferson, Shelby and Walker counties.”
At the 12th annual ball, to be held Aug. 25 at the Hyatt Regency Birmingham-The Wynfrey Hotel, Blue Cross and Blue Shield of Alabama will be awarded the inaugural 2018 Childcare Resources Award of Distinction. The honor recognizes the company’s long-standing support of children and families across the Greater Birmingham community.
“We are truly honored to be recognized with the Childcare Resources Award of Distinction,” said Tim King, manager for the company’s foundation and corporate giving. “At Blue Cross, giving back to the community is one of our corporate values. Supporting organizations like Childcare Resources is an excellent way to support families and make our communities in Alabama a better place to live.”
According to event officials, BCBS was chosen for its efforts since 2003 to support the organization through volunteer service and donations, including “archduke” sponsorship for the annual ball.
“It is both an honor and a privilege to be able to recognize Blue Cross and Blue Shield of Alabama for their incredible philanthropic spirit and support of children and families in our community,” said Joan Wright, executive director of Childcare Resources. “With a passionate team that dedicates countless hours and service to hundreds of organizations, including Childcare Resources, their steadfast faith in and commitment to ensuring some of our smallest neighbors are afforded every opportunity to succeed in school and life is truly remarkable.”
In addition to supporting Childcare Resources, Blue Cross has provided more than $6 million dollars in charitable support to more than 500 organizations across Alabama, including the Community Food Bank of Central Alabama, Glenwood Autism and Behavioral Health Center, Ronald McDonald House, A. G. Gaston Boys and Girls Club, Pathways and the Kids Mercedes Marathon.
In addition, Blue Cross associates are encouraged to participate in a special day of service each year, known as the “Day of Caring.” The event last year included 420 employees and their families participating in local charitable volunteerism.
This year’s Fairy Tale Ball will feature a silent auction, fairy tale characters, live music, an interactive candy bar and more. Serving as emcee for the evening will be ABC 33/40 evening co-anchor Christopher Sign.
For more information, visit ccr-bhm.org.
— Emily Williams