By Ally Morrison
The city of Hoover has launched a celebratory marketing campaign, “Love to Live in Hoover,” after being named “The Best Place to Live in Alabama” by news and commentary website 24/7 Wall St. during the summer.
“I’ve always thought Hoover was the best place to live in our beloved state for many, many years,” Hoover Mayor Frank V. Brocato said. “But to have a publication that studies cities and states deem that same sentiment — it is an honor.”
According to a press release from the city, the campaign was revealed during a Dec. 17 news conference in which Brocato was joined by Hoover City Council President John Lydia, Jefferson County Commissioner Jimmie Stephens and Shelby County Commissioner Lindsey Allison.
“It’s truly a great day for the city of Hoover. Today didn’t happen by accident. It required leadership both past and present,” Jefferson County Commissioner Jimmie Stephens said.
“It didn’t come by chance. It came by hard work, cooperation, good governance. But most importantly, it came with a sense of community,” he said. “If you don’t have that and working together, it’s all for naught.”
The marketing campaign was created by Content Logistix, a Hoover-based marketing company. The campaign includes a video highlighting various sites around Hoover, interstate banners over I-459 at the Lorna Road Bridge and banners at the Alford Avenue exit.
In addition, the campaign features three 8-foot hearts placed at City Hall, along U.S. 280 and along Alabama 150.
The campaign also includes more than 30 3-foot hearts placed in many significant locations around the city, including Veterans Park, Moss Rock Preserve, Aldridge Gardens, Spain Park and Hoover high schools, Tip Top and the Hoover Folklore Center.
Residents of Hoover are invited to take photos with the installments and post to social media by scanning the QR code found on the hearts. This QR code will direct residents to post their personal photo on the campaign Facebook and Instagram pages, both titled “Love to Live in Hoover.”
“This is a reflection of the wonderful people who live here, the amazing businesses that choose to operate in our city, our amazing school district and our dedicated city employees,” Brocato said.
“As mayor, I could not be more proud of who we are as Hoover. I can honestly say – I love to live in Hoover.”